🎯 AI Advertising in 2025 – How Chatbots Are Replacing Google Ads

🤔 Are Google Ads Dying?

Imagine this: you ask an AI assistant, “What’s the best camera for low light?” Instead of sending you to a website, the AI gives you the answer, and that answer includes a product suggestion from a brand.

This is happening now—and it's changing everything.

🚀 What’s New in Advertising?

In 2025, the top marketing battlefield is no longer search engines — it’s AI-driven conversations. Tools like:

• Google SGE (Search Generative Experience)

• Perplexity AI

• Bing Copilot

…are replacing the old Google Ads model with sponsored answers built into AI chat results.

💡 Real Example: Trip.com and Kayak already appear inside Perplexity AI’s travel answers as monetized suggestions.

🧠 Why It Matters for Your Business

This new ad format is:

• ⚡️ Instant: Your brand becomes part of the user’s solution.

• 🎯 Hyper-relevant: Based on real user intent, not just search terms.

• 💰 Cost-efficient: Lower ad waste compared to classic PPC.

And guess what? It’s still early. Most small businesses haven’t caught up.

🛠️ Quick Guide: How to Get Your Brand Featured in AI Results

1. Map out questions your audience asks.
   Use tools like AnswerThePublic or AlsoAsked.

2. Write structured content.
   Use short answers, bullet points, and FAQ formats so AI can pull them easily.

3. Add metadata.
   Use Schema.org to structure your content for bots.

4. Track visibility.
   Adobe’s new LLM Optimizer helps brands monitor how they show up in AI tools.

🧰 BeKnown's AI Toolbox

Here are tools we use at BeKnown to get visibility inside AI:

• 🧠 Frase.io – Optimizes content for AI and SEO.

• 📊 Surfer SEO – Helps structure answers for rich snippets.

• 🔍 Pecan.ai – Tests ads with predictive models.

📈 Want to Rank in AI Search?

We’ll help you adapt your site, content, and ads for AI-first platforms.

📬 Get a free AI visibility audit (limited this month). Let’s future-proof your marketing.